Great news for marketers who want to understand the value that Twitter brings to their brands: Twitter has announced that on January 31, Twitter will “uncap” its limit on your ability to see how many times other people have retweeted … Continue re

If someone told you that there is a hidden folder of messages waiting for you on the internet, full of elapsed party invites, unclaimed competition prizes, missed connections and even job offers from months ago, would you believe them? Of course not. But

If someone told you that there is a hidden folder of messages waiting for you on the internet, full of elapsed party invites, unclaimed competition prizes, missed connections and even job offers from months ago, would you believe them? Of course not. But

iCrossing believes in building connected brands — or brands that form close relationships with people by being visible, useful, usable, desirable, and engaging. How you build a connected brand is getting a lot more interesting. Employing digital touch p

To paraphrase philosopher Thomas Hobbes, the career of a CMO is often nasty, brutish, and short — but it doesn’t have to be this way. In fact, CMOs who are willing to adapt to change can flourish. In 2012, thinking … Continue reading...

The International Consumer Electronics Show might seem like an random explosion of consumer gadgets, but if you pay attention, you’ll find some strong themes emerging. This year I’m seeing a strong affirmation of television’s importance in our lives

On the eve of the New Hampshire primary, a new iCrossing infographic examines the social media popularity of the Top 5 Republican presidential candidates (ranked by their showing in the Iowa Caucus). As showing below, Rick Santorum might not have … Co

Don’t count on it, at least in 2012. Social media changed the world in 2011, fostering movements ranging from the Arab Spring to Occupy Wall Street. But there are three reasons social media won’t make a dent in the U.S. … Continue reading...