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Inhalte zum Tag “Marketing Analytics”
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Blog
Twitter Lifts the Viral Visibility Cloud
Great news for marketers who want to understand the value that Twitter brings to their brands: Twitter has announced that on January 31, Twitter will “uncap” its limit on your ability to see how many times other people have retweeted … Continue reTwitter Lifts the Viral Visibility Cloud | Great Finds
From acquisition strategy and customer insight, to global marketing and online visibility, iCrossing’s Great Finds digital marketing blog covers it all. Check out our search engine advertising blog and find out the latest industry buzz.
http://greatfinds.icrossing.com -
Blog
DMPs Optimize Audience Relationships, Not Channels
As data management platforms become more topical, it’s not been unusual for senior marketers to ask, “What the heck is a DMP? Why do they matter” A January 26 webinar by Michael Greene of Forrester Research and iCrossing Chief Strategy Officer AdamDMPs Optimize Audience Relationships, Not Channels | Great Finds
From acquisition strategy and customer insight, to global marketing and online visibility, iCrossing’s Great Finds digital marketing blog covers it all. Check out our search engine advertising blog and find out the latest industry buzz.
http://greatfinds.icrossing.com -
Blog
Which GOP Candidate Has the Most Search Authority?
With the South Carolina presidential primaries fast approaching, naturally the Republican candidates are fighting hard to secure the most votes in the polls. Of course, savvy candidates from all parties and backgrounds understand the value of using digitaWhich GOP Candidate Has the Most Search Authority? | Great Finds
From acquisition strategy and customer insight, to global marketing and online visibility, iCrossing’s Great Finds digital marketing blog covers it all. Check out our search engine advertising blog and find out the latest industry buzz.
http://greatfinds.icrossing.com -
Blog
Four Technologies Every CMO Must Know in 2012
To paraphrase philosopher Thomas Hobbes, the career of a CMO is often nasty, brutish, and short — but it doesn’t have to be this way. In fact, CMOs who are willing to adapt to change can flourish. In 2012, thinking … Continue reading...Four Technologies Every CMO Must Know in 2012 | Great Finds
From acquisition strategy and customer insight, to global marketing and online visibility, iCrossing’s Great Finds digital marketing blog covers it all. Check out our search engine advertising blog and find out the latest industry buzz.
http://greatfinds.icrossing.com -
Blog
You’re the New CMO. Congratulations: Now Get Connected.
Congratulations on your new role as CMO! One of the first things you should ask yourself is whether the digital agency you’re working with, or the one you might hire, has what it takes to help you make your brand … Continue reading... -
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Connectedness Gets Personal
If you are reading this post, chances are you are aware that iCrossing has just acquired the data management platform (DMP) company Red Aril. Given iCrossing’s history of combining talent and technology, coupling a technology platform like Red Aril with -
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Are You Ready for the Three-Dimensional CMO?
Once upon a time, you could become a CMO on the strength of one attribute. A marketer in the fashion industry needed to be “creative.” Rising through the marketing ranks at an insurance company probably meant you needed to know … Continue reading. -
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Success Proves Elusive with Branded Videos
A branded viral video is to cryptozoology, or the study of animals whose existence is unproven. You can take some measures to put yourself in position for success, but you will need some luck to find Sasquatch. A recently released Thanksgiving-themed vide -
Blog
The Future of Marketing: Winning the Zero Moment of Truth
Building your brand means connecting with consumers the moment they research your product or service — or the zero moment of truth (ZMOT). During a webinar November 15, Jim Lecinski, Google’s managing director of U.S. Sales and Operations (and authorThe Future of Marketing: Winning the Zero Moment of Truth | iCrossing Digital Marketing Blog, Search Engine Advertising Blog: iCrossing
Building your brand means connecting with consumers the moment they research your product or service — or the zero moment of truth (ZMOT). During a webinar November 15, Jim Lecinski, Google’s managing director of U.S. Sales and Operations (and author of Winning the Zero Moment of Truth), and Rachel Pasqua, iCrossing’s vice president of Mobile, [...]
http://greatfinds.icrossing.com
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